B2B Software · Lumenfield SaaS
Conversion-Focused Product Marketing Platform
A high-performance marketing and onboarding surface built on the Next.js App Router—SSR where it converts, edge caching where it speeds, and motion that clarifies hierarchy.
Key deliverables
- App Router marketing site
- Design system & components
- Demo booking funnel
- SEO & Core Web Vitals setup
Timeline
8 weeks · Redesign → Launch
38% lift in demo requests with sub-second LCP on mobile.
Tech stack
The Challenge
Slow pages, slow experiments
The previous marketing site was slow on mobile, hard to iterate, and disconnected from product onboarding. Leadership needed a redesign that improved Core Web Vitals while supporting rapid experiment velocity.
Architecture & Solution
Edge-fast App Router product surface
We rebuilt the site as a typed Next.js App Router application with streaming sections, structured metadata, and a design system aligned to their brand. CTA paths, pricing, and demo booking were instrumented for clarity—and performance budgets were enforced in CI.
Engineering decisions
- Selective SSR and streaming for conversion-critical routes
- Edge caching strategy for static and semi-static content
- Typed content model with SEO metadata and JSON-LD
- CI performance budgets on LCP / CLS regressions
Results & Impact
Measured outcomes that matter
38% lift in demo requests with sub-second LCP on mobile.
+38%
Demo request lift
< 1.2s
Mobile LCP
0.02
CLS
Daily
Deploy frequency
Next engagement
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